It’s not surprising that casinos are focusing their attention on the high rollers. This group of gamblers spend more than the average person and play in special rooms separate from the main casino floor. The stakes these gamblers make can be as high as several hundred thousand dollars. High rollers bring in big profits for casinos because of their huge spending power and the benefits they get as a result. These high rollers are often rewarded with luxurious suites, personal attention, and huge comps.

To attract high rollers, casino marketers have to appeal to their emotions. Casinos know that very few gamblers spend tens of thousands of dollars on their first visit, so the marketing strategy must focus on making these customers feel comfortable. The goal of marketing for a casino is to create loyal customers through a combination of freebies, incentives, and the use of emotion. Casinos must also maintain deep relationships with their local communities and offer regular charitable donations.

Gambling dates back to pre-historic times. Primitive dice called astragali were carved out of knuckle bones. As casinos spread across Europe, the casino concept gained popularity. The European Casino craze began in the 16th century. In Italy, aristocratic families held private parties in clubs known as ridotti. While the aristocracy knew they were inviting the Italian Inquisition, they could not afford to miss a chance to gamble at the Ridotto.