Marketing Casinos Using Cvent’s Competitive Market Ads


Casino is an entertainment and hospitality industry that includes casino gaming, conventions, meetings, food & beverage, hotel, lodging, travel and tourism. Casinos are usually located in states where gambling is legal. They are a large part of the economy in cities such as Commerce, Bell Gardens, Colma, Hawaiian Gardens, Gardena and San Pablo, where they generate significant tax revenues that help local governments avoid budget cuts or raise taxes elsewhere.

In addition to their slot machines and table games, casinos also offer comps to their players. These can include free rooms, meals, tickets to shows, limo service and even airline flights for high-spending players. Often, these are given to people who spend the most time at the casino and make the biggest bets.

Despite its bravura set pieces and a style that owes much to Quentin Tarantino’s breakthrough (Casino also stars Robert De Niro and Joe Pesci, completing the Scorsese-De Niro partnership that began with Raging Bull), the movie’s tone is less exuberant than rueful and carefully attuned to institutional systems of grift. Casino reeks of the smoky, sleazy atmosphere of an era long gone by.

Casinos need to think about more than just their gaming floor when it comes to marketing. They may have luxury hotels, cutting-edge technology, flexible event and hospitality spaces or delicious restaurants that deserve to be promoted as well. For example, Cvent’s Competitive Market Ads can help casinos gain visibility among planners who are looking for their type of venue in nearby or sister markets, allowing them to attract more group business.