After the success of Goodfellas, Martin Scorsese adapted Nicholas Pileggi’s book Casino to star Robert De Niro and Joe Pesci, giving the world a violent, fact-based movie that would give its audience the true flavor of organized crime. Casino was a critical and commercial hit. Its graphic violence and blasphemous language made it a tough watch for many viewers, but it was Scorsese’s commitment to faithfulness that kept the film compelling from beginning to end.

Casino is about gambling, but it also tells a story about the power of money, corruption and betrayal. It also highlights the need for security in the business of casinos. Gambling is not a charitable endeavor that gives away free money; every game has a built-in advantage for the house, even those with an element of skill like poker or video poker. This advantage, called the house edge, is small, but it can add up to millions of dollars in revenue for a casino over time and the billions of bets placed by its customers.

While the gaming floor is the core of a casino, there are other things that attract guests such as luxurious hotels and amenities, cutting-edge technology, event space and catering services. Focus your marketing efforts on the things that make your casino unique and differentiate yourself from your competitors.